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Sat 01 Jan 2010Ireland 'must do more' to share in adventure boom
TRAVEL TRENDS:ADVENTURE TRAVEL is outperforming the rest of the tourism industry, but Ireland and the rest of western Europe risk missing out on the boom, according to a new report.
The “Passport to Adventure” report is forecasting a threefold rise in interest in adventure and ethical holidays over the next three years and a fourfold rise in environmentally friendly holidays. Interest in holidays in Australian and New Zealand is forecast to treble, while a fourfold rise in trips to the polar regions is foreseen. In contrast, adventure holidays in western Europe are set to fall by 8 per cent.
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