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Sat 11 Nov 2009Business travellers targeted in new drive to boost tourism

2010 OUTLOOK:TOURISM IRELAND will target the potentially lucrative business market next year to try to revive Irish tourism's flagging fortunes. The news came at this week's launch of Tourism Ireland's 2010 campaign at World Travel Market, in London.

"Ireland is in a unique position to meet the predicament organisations and companies will find themselves in over the next three or four years - that of supplying their staff with conferences, events, seminars and incentives in an ex-UK destination that offers high-quality infrastructure or resorts, amenities, conference centres, golf and relaxation venues."

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