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Mon 03 Mar 2009Brew it yourself
WHAT'S THE STORY WITH HOMEBREW BEER AND WINE?:WHEN THEY announced a year-long price freeze last December, publicans probably expected their largesse to be greeted positively by consumers. Instead a collective eyebrow was raised as people wondered why prices were being frozen instead of lowered, and it was quickly dismissed by many as a publicity stunt.
The Competition Authority was similarly unimpressed. Earlier this month, it wrote to the Vintners’ Federation of Ireland (VFI) and the Licensed Vintners’ Association (LVA) giving them two weeks to lift the price freeze. “In the current climate, prices are falling. Why are they freezing their prices? They should be competing,” a spokeswoman for the watchdog said.
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