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Thu 08 Aug 2009Time for Tesco to change its tune on Unicef
WHEN ALI Hewson, Stephen Rea, Marian Finucane, Colin Farrell, Ryan Tubridy and rugby star Donncha O’Callaghan are on your side, who could possibly be against you? This is the question that must have Unicef Ireland’s staff and high-profile supporters scratching their heads in disbelief in recent weeks.
One of Unicef’s most successful fundraising programmes has been its “Change for Good” campaign, which encourages airline passengers to donate unwanted currency. It has raised over €6.8 million since the campaign began in 1987, linking here with an Aer Lingus tie-in 10 years later. But nothing in Unicef’s long and distinguished history of caring for children in need could have prepared it for the attentions of one supermarket chain.
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