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Mon 03 Mar 2009Time for public transport companies to take the bus
OPINION: The Dublin Bus strategy of cutting services to reduce its losses is unlikely to work
ATTRACTING CUSTOMERS to public transport and in particular bus services is not easy. Once public transport operators have built up a base of loyal customers, every effort needs to be made to retain them by communicating with them, measuring what they want and improving services. This helps maintain revenues and will more than likely increase customer numbers, because happy customers spread the word.
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