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Tue 10 Oct 2008Betting our future on a change in banking culture
The Government guarantee asks us to believe that banks will suddenly begin to act in the taxpayers' interest, writes Fintan O'Toole
ONE OF the most prominent advertising campaigns of the last year has been based around the slogan "Beat the Bankers". In the ads, bankers are portrayed as sleazy, greedy and incompetent. The remarkable thing about this ad campaign is that it has been run by, of all things, a bank. So, even the bankers have been operating on the assumption that people don't trust them, and that the best way to sell financial products has been to pretend not to be a banker.
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