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Tue 08 Aug 2008Beyoncé ad row shows race is far from cosmetic issue

Far from being colour-blind, the media and the public appear to be hypersensitive to the shade of one's skin, writes QUENTIN FOTTRELL

WHAT COLOUR is Beyoncé? She features in an ad for L'Oréal hair dye, which has been accused by some websites of whitening her skin. It took three days for the mainstream press to pick up the story. The colour-code chart for skin, unlike hair, is a sensitive subject, so most newspapers waited for L'Oréal's response.

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