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Sat 08 Aug 2008Media ought to beware groups bearing surveys
Media must be more sceptical of self-serving surveys and wary about how they report them, writes NOEL WHELAN
THE SMALL Firms Association (SFA) chose the bank holiday weekend to publish details of what was grandly titled the Sixth Annual Business Crime Survey. In saying they published details of the survey, I am overstating the case. In fact they published a two-page press release outlining what they themselves concluded were the findings of their own survey.
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