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Sat 04 Apr 2010Primark row signals backlash against unsuitable marketing

With the ‘Mumsnet election’ taking place in the UK, the timing could be right for a fightback against the commercial sexualisation of children

WHEN THE Irish Society for the Prevention of Cruelty to Children (ISPCC) started its confidential Childline service 21 years ago, it was getting regular calls from 17-year-olds under pressure to have sex. Today these calls are coming from 10- and 11-year-olds.

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