Sign up to The Irish Times Archive (1859 - 2008)My Account »
Wed 10 Oct 2009Where did it all go wrong for Citroën in Ireland?
Citroën’s Irish distributor is to close and the economy being blamed. However, Citroën damaged its reputation with its discounting policy. PADDY COMYNreports
THE BLAME for much of the ills of the Citroën brand’s fortunes in Ireland can be traced not just to the ability of the brand’s distributors, Gallic Distributors, or indeed the global economic downturn, but much further back than that, to the erroneous discounting policy which wrecked the brand’s status within the Irish motor industry. That is the view of one former Citroën retailer, Pat White.
Choose a Subscription type - required
