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Wed 10 Oct 2008Kia injects a bit of soul into proceedings
FIRSTDRIVE: KIA SOUL:The Kia Soul has a cool, utilitarian sort of vibe, and is aiming to take its twentysomething target market by storm with a range of customisation options, writes Mark Nichol
LET'S GET the name issue out of the way first: Kia has called its latest hatch the Soul, which is a tabloid headline writer's dream - think of it as Kia's gift to the disoriented motoring press after the morphological nightmare that was the Cee'd. Or was it the C'eed?
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