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Wed 07 Jul 2008The power of image
SecondHandSense:IT IS a testament to the strength of branding and image that the millionth Audi A3 recently rolled off the production line, having been launched in 1996, writes Donal Byrne.
For the A3 may be a fine car in many respects, but it is also a small car and an expensive one. Its looks seem to have defied the ageing process. Few other cars will attract the single driver, or the young couple, looking for a solid hatchback in quite the same way.
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