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Wed 04 Apr 2003Burning your Bridgestones in the name of progress
It's hard to get people excited about rubber. Most tyre marketing campaigns err towards either safety lectures or the combination of scantily-clad females draped across 10kg of patterned rubber.
Therefore, when tyres become part of the great Formula One debate, the tyre firms leap at the change to catch the public's attention for long enough to give them a lesson in tyre technology.
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