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ORGANICS:DART COMMUTERS PASSING through the south Co Dublin suburb of Blackrock last week may have spotted a shiny black car emblazoned with the words "The Organic Supermarket" in a front-row position in the station car park. To secure this effective, and inexpensive, advertising for his new business, just opened on Main Street, Darren Grant had to be up extra early, but that hasn't been a problem.

"I've been starting at 6am and leaving at 10pm, and I haven't had a day off for 32 days," Grant says, though he's hardly complaining, as the first few days of his new venture have been a huge success.