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Wed 09 Sep 2010Focus on units of alcohol not cutting intake by drinkers, says researcher
DO WE really know our limits? Research at Aston University in Birmingham suggests the system of alcohol units used to inform consumers is failing to reduce our drinking.
Research leader Dr Richard Cooke yesterday said the current system of measuring alcohol consumption was flawed as “people struggle to conceptualise what a unit is”. This means efforts to raise awareness become ineffective.
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