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Wed 04 Apr 2010Everything not hunky-dory as crisp advertisements accused of being sexist
AN ADVERTISING campaign for Hunky Dory crisps which features women in revealing tops playing rugby under straplines such as “Are you staring at my crisps?” and “Tackle these” has attracted a large number of complaints to the advertising watchdog since it was launched on Monday.
The Largo Foods campaign, which cost €500,000, has been branded sexist and depressing, while the Irish Rugby Football Union (IRFU) said it had sent the company a solicitor’s letter demanding the campaign be pulled because of a reference to the crisps as a “proud sponsor of Irish rugby”.
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