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Tue 03 Mar 2010Hoteliers warned to resist cutting prices at all costs
THE IRISH hotel industry is currently hostage to the “dumbest competitor”, the annual conference of the Irish Hotel Federation (IHF) has heard.
Prof Cathy Enz of New York’s Cornell University told hoteliers in Galway yesterday that they should resist discounting at all costs and focus on creating value to survive the current crisis.
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