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Thu 01 Jan 2009Plan to promote holidaying at home
FÁILTE IRELAND is planning an aggressive marketing campaign to encourage more people to holiday at home as the number of overseas tourists declines.
Fáilte Ireland's research has found that people would cut back on the purchase of shoes, clothes and car fuel before cutting back on a holiday at home. When asked how they would decrease spending if they had to, most Irish people mentioned cutting back on going out, buying shoes and clothes, and holidaying abroad.
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