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Mon 12 Dec 2008Drinks promotion not in breach of code
A DRINKS promotion by the students bar at University College Dublin for a "beer tower" of five pints of beer for €20 was not in breach of the Meas (Mature Enjoyment of Alcohol in Society Limited)code of practice on the naming, packaging and promotion of alcoholic drinks, an independent panel has found.
The Alcohol Beverage Federation of Ireland had complained that the promotion would encourage illegal or irresponsible drinking.
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