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Thu 11 Nov 2008Food advertising to children faces scrutiny
THE EFFECTIVENESS of current rules on advertising food and drink to children will be among the topics covered by a European research project initiated in Brussels yesterday.
The 11-country study, to be completed in 2010, will assess the impact of food advertising targeted at young people, and examine whether the obesity crisis among children justifies tougher legislative measures. Entitled Polmark (Policies on Marketing Food and Beverages to Children), it will consult children's organisations, teacher groups, food companies and advertising agencies.
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