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Fri 08 Aug 2010Wryce can't stick his head in the sand

THE EXPERTS’ ADVICE:I’M REMINDED of a talk given by chief executive of Glen Dimplex, Sean O’Driscoll, at this year’s MacGill Summer School, where he articulated an important notion for all business leaders to grasp in responding to the current downturn: a crisis is a time for fire-fighting, but also a time for thinking.

Fire-fighting comes easy to most of us; it is the natural emotional response. The adrenalin rises and we morph into our own versions of Horatio at the Bridge, frantically kicking into action – chopping costs, expenses, inventory and staff – all very necessary but also time-consuming, frustrating and draining of the human spirit.

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