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Fri 11 Nov 2009Great businesses are created not by thinking big, but by solving life's tiny, irritating problems

INNOVATE THIS! RICHARD GILLIS's monthly column...

IN STARDUST MEMORIES, Woody Allen’s character, Sandy Bates, sits in a dark train carriage surrounded by life’s losers, the air heavy with careers gone astray and marriages buckling under the weight of the mortgage and too many post-office drinks. Allen stares forlornly out of the train window to see a faster, brighter version of his life pass by, where successful, happy people uncork champagne, conga down the aisle and a beautiful young woman (a pre-stardom Sharon Stone) blows him a kiss through the window.

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