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Fri 11 Nov 2009Image conscious

The IDA is set to embark on its largest ever marketing campaign to draw business to "the island of innovation", writes FIONA REDDAN

IT IS not so long ago that Ireland was basking in the adulation of the world. Having gone from a situation whereby the international money lenders were going to “pull down the shutters” on the economy, as the Timesso memorably put it, Ireland’s economic miracle became the stuff of legends. All over the world, newspapers and magazines were reporting on the Celtic Tiger, while government minister after minister jetted off to impart their collective wisdom as to how Ireland pulled off such a turnaround in its economy to an awe-struck world.

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