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Fri 10 Oct 2009Innovate This!
OPINION:As a direct result of the ban, cigarette companies are now among the most innovative marketers in the world
AS A TEENAGER I wanted desperately to smoke, but it just didn't work out for me. For hours I'd stare at an old photo of Hunter S Thompson sitting at a typewriter while writing Fear and Loathing on the Campaign Trail '72, a fag hanging from his lips while he hammered away, a bottle of bourbon at the desk next to him.
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