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Fri 09 Sep 2009Why Sponsorship Has Had Its Day

WHEN BUSINESS magazines publish power lists, they’re fun to read but don’t carry much gravitas. Looked at over a period of time though, you can start to piece together who is well regarded and who was a “here today, gone tomorrow” type.

Tony Ponturo has been a feature of these lists for as long as sport appeared on the radar of business editors, marking the sudden growth in money flowing into the sector. Businessweek listed him one place above Philip Anshutz, founder of AEG, and just below LeBron James, the Tiger Woods of basketball. Forbes, likewise, routinely lists Ponturo in its top 10.

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