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Mon 06 Jun 2009Practical responses to the turbulent times we find ourselves in
BOOK REVIEW: FRANK DILLONreviews
Chaotics: The Business of Managing and Marketing in an Age of Turbulence, by Philip Kotler and John A Caslione, McGraw Hill; £23
TRADITIONALLY, businesses operate in two cycles with radically different game plans. In growth periods they see opportunities everywhere and spend freely to capture what they can; in recessionary times they batten down the hatches, cutting costs and investments to ensure their survival.
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