Sign up to The Irish Times Archive (1859 - 2008)My Account »
Mon 01 Jan 2009SHOP CULTURE
AT PROCTER Gamble (PG), the consumer goods manufacturer, they take getting close to the customer, literally. The multinational's Living It programme involves employees, including senior managers, living with consumers for several days, eating meals and going shopping with families. The purpose is to gain first-hand insights into how consumers spend their time and money, how they interact with others and how products and brands fit with their lives.
A parallel programme, Working it, puts employees behind the counter at a small store, providing them with insights into why shoppers buy or don't buy products.
Choose a Subscription type - required
