Sign up to The Irish Times Archive (1859 - 2008)My Account »
Mon 12 Dec 2008US motor industry must innovate if it is to remain viable
OPINION:IT HAS become conventional wisdom that the reeling US car industry desperately needs to innovate. The hard part for Detroit is working out how. There is hope, even for an entrenched, sprawling company such as General Motors.
We don't need Michael Moore to imagine the misery that would be unleashed if GM were to go under. But before we spend more taxpayer money bailing anyone out, let's recognise that Detroit's worst failure is a recent one, not the long-gone blunder of betting that SUVs were the future.
Choose a Subscription type - required
