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Mon 10 Oct 2008Conceptual art against a canvas of commerce
Business can be illuminated brilliantly by the different approaches of the artist, writes Haydn Shaughnessy
IN 2006, Irish business spent €15 million on arts sponsorship, according to the Dublin-based industry body that helps broker arts sponsorship deals, Business2Arts. Nobody knows the annual budget of Italian clothes retailer Benetton's arts and culture project, Fabrica, set in rural Treviso close to Venice, but it funds internships, stipends and production expenses each year for 35 artists, photographers and film-makers to do more or less as they please.
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