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Mon 10 Oct 2008Awarding design
IDI DESIGN AWARDS:A strong brand is crucial for a company these days so the IDI awards recognise both the designers and the firms that commission them
BUSINESSES THAT reinvent themselves through design do better than those which concentrate on operations, such as production lines, according to research by IBM Global. While we often understand design to mean the creation of products - and the notion of how you can persuade someone to pay €229 for an Apple iPod when they could get a MP3 player for much less - in business terms, design can stretch right from a logo and web design, to the creation of uniforms.
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