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Mon 09 Sep 2008Getting the nudge to make better decisions
BOOK REVIEW: Paschal Donohoereviews Nudgeby Richard H Thaler and Cass R Sunstein
IN THE crowded world of new business theories and gurus a snappy catchphrase is essential. "Chaos Theory", "Tipping Points" and many other ideas, some old and some new, have been taken a long way by a catchy slogan. The latest of these theories is Nudgeby Richard Thaler and Cass Sunstein of the University of Chicago.
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