Sign up to The Irish Times Archive (1859 - 2008)My Account »
Mon 07 Jul 2008INNOVATION
People like me have been responsible for some of the biggest disasters in recent memory, writes Richard Gillis.
ON A SUNNY day in late September 2001, as the twin towers of the World Trade Center still smouldered, I was in the room when one of the worst ideas in publishing history passed through. It was a "ground-breaking" new report entitled Opportunities for Sport and Leisure in the Middle East, a piece of research so ill-conceived that it nearly brought my then employer down. It certainly brought the house down.
Choose a Subscription type - required
