Sign up to The Irish Times Archive (1859 - 2008)My Account »
Tue 04 Apr 2009'Viagra boxers' to GPs cause quite a stir
FAMILY DOCTORS who received an unusual consignment in the post earlier this month may have thought it was an April fool – but management of Pfizer Healthcare Ireland says it was no joke.
The company has initiated an internal investigation following the despatch to GPs of pairs of boxer shorts, bearing a Pfizer logo to mark the tenth anniversary of the erectile dysfunction medication Viagra in Ireland.
Choose a Subscription type - required
