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Tue 12 Dec 2008Closing time for pubs?
IN THE land that gave the world the Irish-themed pub, who could have predicted that millions of euro would have to be spent on advertising campaigns encouraging Irish people to go out to their local bars in 2008?
As cash-strapped punters increasingly opted to drink at home this year, the drinks industry and publicans invested unprecedented amounts of money in marketing drives aimed at restoring the appeal of the pub.
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