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Fri 05 May 2011Travel agency used to promote Ethiopia as a tour de force

WILDGEESE: EMIGRANT BUSINESS LEADERS ON OPPORTUNITIES ABROAD:THE HEADQUARTERS of travel company Ethiopian Quadrants in the centre of Addis Ababa buzzes with activity. Inside, staff are organising various tours and land cruisers emblazoned with the company logo are parked outside the door.

Founder Tony Hickey (62) is awaiting a CBS camera crew making a documentary on human evolution. The Irishman has just despatched a party of German tourists who charted a private plane to camp at a remote volcano. A key figure in the country’s tourism industry, he has also been instrumental in the work visit to Lalibela in the highlands for Connect Ethiopia, an Irish business initiative.

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