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Thu 05 May 2011Agencies pitch for returning Aer Lingus account
MEDIA & MARKETING:IN THE year that Aer Lingus celebrates its 75th birthday, it is appropriate that the airline’s creative advertising account is flying home to Ireland. In recent years the account has been handled by a London ad agency but now the airline has asked nine Irish agencies to present their credentials.
Aer Lingus is one of Ireland’s few iconic brands and the ad agencies pitching for the business face an interesting challenge in devising a brand strategy. For the moment, the airline is playing on the nostalgia theme, with a new TV commercial Doesn’t Time Flythat reinforces the brand’s enduring heritage.
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