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Thu 02 Feb 2011Bulky brochures still key to luring those holidaymakers
MEDIA & MARKETING:Three agents will publish 1.5 million catalogues in 2011 despite popularity of online holiday booking
WITH PACKAGE holiday specialists Falcon Holidays, Sunway and Topflight spending well in excess of €500,000 each on advertising and marketing annually, no stone is left unturned in tempting holidaymakers to take the sun.
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