Sign up to The Irish Times Archive (1859 - 2008)My Account »
Thu 06 Jun 2010Cinema advertising has suffered hard times but don't write off happy ending
MEDIA & MARKETING:THE CINEMA advertising business has endured a tough couple of years.
Last year, advertising revenues fell by 15 per cent, largely because cinema tends to be used for big-brand advertising and such campaigns have been severely impacted by the recession. Neither did it help that cinema admissions declined last year, though this year has seen a rebound.
Choose a Subscription type - required
