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Fri 03 Mar 2010How to create the best-built brand in the world
THE IRISH TIMES/ERNEST & YOUNG Business Studies Series - Week 10:The process of creating a brand is more complicated than it seems, writes Caroline Madden
ON THE surface, the process of creating a brand seems relatively straightforward: simply choose a clever name for your product or service, concoct a snappy tagline, create a cool logo, and soon your tills will be ringing, right?
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