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Thu 03 Mar 2010Over-50s market a challenge - Cowen

THE BURGEONING over-50 age group provides Ireland with opportunities to develop new products and services aimed at the sector, according to Taoiseach Brian Cowen.

Mr Cowen told the Business of Ageing Conference at the Royal Hospital Kilmainham, yesterday, that shifting demographic patterns – which meant that for the first time in history there would be more people over 65 than under five – were presenting all countries with challenges which required courage and imagination to tackle.

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