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DAVIN O'DWYERreviews Glimmer: How Design Can Transform Your Business, Your Life, and Maybe Even the WorldBy Warren Berger Random House Business Books, 352pp, €16

STEVE JOBS famously once said: “People think [design is] this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”