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Wed 02 Feb 2010Praise for Bord Bia marketing event

Both buyers and Irish food and drinks manufacturers have expressed satisfaction at the Bord Bia marketing event that hosted 3,800 business meetings at Croke Park. The event is expected to generate €10 million worth of new business.

Using a "speed dating" formula, two of the floors at the stadium were taken over by 300 international and local buyers with a capacity to purchase more than €85 billion worth of product, with 150 Irish producers in attendance.

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