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Fri 01 Jan 2010Getting your name up in someone else's lights
Week two: Franchising as a business model for growth
TRUE, THE jukeboxes don’t always work, but the neon lights shouting “eat”, the faux red-leather seats, the chocolate malts and the cheesy fries are always the same, whether you’re sitting in an Eddie Rocket’s American- style diner on Dublin’s Dame Street or Limerick’s O’Connell Street.
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