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Fri 01 Jan 2010Tech titans Apple and Google square up to each other
WIRED:Both Apple and Google are wandering out of their core competencies into each other’s territory, writes DANNY O'BRIEN
THIS WEEK felt like one of those moments in a science-fiction movie when the two main characters are popped into a mind-swapping machine. On Monday, Apple bought mobile advertising company Quattro, reportedly for $275 million (€192 million). On Tuesday, Google announced the Nexus One, its long-rumoured self-branded mobile phone. Apple got into advertising. Google started selling its own phone.
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