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Fri 12 Dec 2009Social proximity becoming mobile
A NEW technology project is paving the way for more accurate mobile marketing and applications, by combining Bluetooth and social networking. The LocalSocial technology framework is being developed by Dublin-based Rococo Software in partnership with University College Dublin and the National Digital Research Centre.
LocalSocial works by taking information about people and things close to a user and combining it with information from one or more of their social networks. The information is then made available to certain mobile applications in a simple way.
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