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Thu 11 Nov 2009Ireland Inc needs brand champions to beat the recession
MEDIA & MARKETING:Developing Irish products into global brands could boost national morale, writes SIOBHAN O'CONNELL
BUILDING A strong brand is very difficult for Irish companies because branding requires large investment. However, in the view of marketing expert Damian McLaughlin, an academic in UCD’s Smurfit Business School, the Government should realise that strong indigenous brands have an important role to play in boosting national morale.
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