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Mon 11 Nov 2009Want to seal your business's success? Find the algorithm that sits at its core
FRANK DILLONreviews The Design of Business: why Design Thinking is the Next Competitive Advantageby Roger Martin; Harvard Business Press; £20 (€22)
ROGER MARTIN – cited by Business Weekas one of the 10 most influential business professors in the world – suggests in this book that successful business innovation evolves in three stages. The first is the recognition of a mystery, the second involves a heuristic or “rule of thumb” that suggests a solution to a problem, while the final phase is the development of an algorithm, a predicable formula that can be used to scale a product or business.
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