Sign up to The Irish Times Archive (1859 - 2008)My Account »
Thu 11 Nov 2009Aer Arann's soaring success shows potential of e-mail
MEDIA & MARKETING:The airline’s Happy Hour promotion proves how e-mail databases can be used to bring in big sales, writes SIOBHAN O'CONNELL
ONLINE MARKETING can be extremely effective if the offer is strong enough, as regional airline Aer Arann proved last week with a campaign which resulted in a 320 per cent spike in flight bookings for the day, the highest sales achieved by the airline in one day this year. Aer Arann also recorded its highest ever number of sales in one hour as consumers responded to a “Happy Hour” offer.
Choose a Subscription type - required
