Sign up to The Irish Times Archive (1859 - 2008)My Account »
Thu 11 Nov 2009Golden Pages losing its lustre as ad spend falls
MEDIA & MARKETING:With fewer pages, the business directory is not quite the doorstopper it was in the boom years, writes SIOBHÁN O'CONNELL
FOR MANY businesses, the Golden Pages is their most important annual marketing investment. But how has that spend held up this year in the face of the recession?
Choose a Subscription type - required
