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Fri 09 Sep 2009Teaching the art of building on that 'Eureka' moment
UNDER THE RADAR - Ciara McCarthy, Articulate Consulting:ENTREPRENEURS NEED unshakable focus to start and build successful companies. Often, though, having had that “Eureka” moment, they still need imaginative guidance on how best to commercialise their fledgling products. They still need to build a brand.
That’s where Ciara McCarthy comes in. She’s built her own business, Articulate Consulting, around working mainly – though not exclusively – with technology companies, helping them to develop their big ideas with an eye to the end-user experience.
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